Marketing Services
MARKETING SERVICES
Adding Value is Key to Any Business.
Marketing is our specialty. We believe that every brand is unique and has its own story and value that need to be well communicated to the right audience at the right time and place. We offer different marketing programs to help small businesses and owners to better understand the business ecosystem, respond to shifts and adapt to new scenarios in a relevant and strategic ways.
Marketing Consulting
We focus on the 4Ps (Products, Promotion, Price & Place) to fully understand your unique brand, vision, goals and value propositions. We use different techniques and frameworks to identify your opportunities and respond to any existing or potential threats through innovation and agility. We rely heavily on data that you provide and have the ability to conduct market research if requested to help us design a more robust marketing strategy, digital transformation and/or customer experience.
Marketing Strategy
We will design a unique strategy that is aligned with your brand identity, vision, and business goals, and help you respond to competition, consumer behavior shifts and market trends.
In addition, We will help you manage your online presence, reach your audience, create efficient marketing campaigns and choose the right platforms and relevant messages that convey clearly your values. We will work together to enhance user experience, and manage satisfaction and expectations using different frameworks, techniques and skills.
Personas Creation
Creating personas is a great tool to learn more about your target & potential audiences and let you better understand the impact of market shifts and latest trends on consumer behavior and purchasing power. In addition, identifying personas helps you better segment and deliver the right messages to the right audience at the right time.
Digital Campaigns
We design and manage digital campaigns using different platforms including Google and social media, and optimize the use of resources and budget to deliver better results. Analytics is very crucial in the process and rely on data/performance to make any decisions. We provide the graphic design, copy writing and content upon needed.
Marketing Liaison (SB Support)
Marketing Liaison is a service we created to support small/family businesses and startups that do not have a formal Marketing department or the capacity yet to hire a Marketing expert. Marketing Liaison acts as a focal point between you and us and provides you with the expertise and strategy that you need to manage your brand identity, and communicate and implement marketing agenda. It is like hiring your own Marketing Strategist for a specific period according to your goals and budget.
In addition to Marketing Liaison, we provide small businesses with other business support & trainings depending on their needs and opportunities, including but not limited to Leadership Transition.
Data & Analytics
All businesses have access to a huge amount of multi-structured data generated from social media, mobile Apps, Google Analytics, CRMs, Sales Reports & other technologies or business solutions.
Businesses that use such data to better understand their market, offerings & customers can better assess its strength and weaknesses and unlock new opportunities.
UX Management
UX Management focuses on enabling and valuing UX resources, researchers, designers and design leaders. We put the user in the center of the strategy, design and metrics to under what they need, value and expect and to learn more about their abilities & limitations. The idea is to create growth, respond to market shifts and increase ROI.
Reputation Management
In addition to helping you manage your online presence, we will work with you proactively to improve your brand's authority which is your brand's perceived level of expertise. This method is very effective to show users your brand's authenticity and increase the overall perceived value of your brand.
Let's Talk!
We would love to know more about your business needs and marketing efforts. Schedule Free Consultation now.